I find Goretex to be almost completely useless in many circumstances in the British Isles for two reasons:
THISTLES
&
GORSE
Once a Goretex membrane is punctured by the very fine and very penetrating spines of thistles/gorse, it leaks. That's it! End of story!
If you can stand the expense, choose Ventile for its relative toughness; quietness; relative resistance to biting insects; comfort when dry (not so nice when really wet, hard and stiff) and a useful degree of showerproofness (I find it helps to wash Ventile in appropriate Nikwax product, or spray with Grangers).
Paramo garments work on a completely different priciple. The fabric actively pumps liquid water outwards, especially if you're moving constantly. It beats Gortex and other membrane waterproof systems hands down on breathability (sweat box) tests. You can lie in a gorse bush in a Paramo garment and it will retain full functional waterproofness. Try that with Goretex!
I have to agree with other posters on this thread that poly-cotton cloth is very functionally effective (tough, comfortable, quiet, relatively windproof and slow(ish) to get pongy). It's fine for ordinary everyday wind shirts, bushjackets, etc. It is, of course, much cheaper than Ventile.
IMO, really impervious ponchos (PVC sheet) are the most effective waterproofs. The poncho has vastly better ventilation than any closed jacket design, which more than compensates for any lack of breathability in the fabric. On the debit side, ponchos aren't suited to several activities: they'd be useless for sailing; serious climbing or any activity that required much use of hands/arms above shoulder level. They can be positively dangerous in very high winds.
Burnt Ash