No, did not read the link.
If they in the furure only manufacture under the Gränsfors name, that will be a big misstake. Gränsfors is the name of the small town where that forge has existed for over 100 years.
Recently the Gränsfors axes have been artisanaly made.
Wetterling bruk ( factory/ forge) is in Storvik just west of Sandviken where the world famous steel is made. Wetterlings axes are more factory made. They are seen as "standard" axes, at a lower price point than the exclusive Gränsfors.
I lived in Gävle during my childhood, and Gransfors is way up north of Gävle but Storvik is some miles to the west.
me and dad used to canoe and fish in the lakes and the Dala älven west of Sandviken
If they do that they are losing my respect as they are simply cashing in on their good reputation and name.
I recall last year, or the year before, they changed the CEO. The previous one was a very very young woman, that according to some coud not handle it. They got a new CEO in -15 or -16, another young woman, but with a background in the steel industry.
So she could not do her job properly either. Sad. Not many axe manufacturers left in Sweden.
Gränsfors, Hultafors ( plus what they make for Sandviken)
Ps: when Sweden had one of the largest spending ( per capita) on the Armed Forces, they bought a huge number of axes from the Swedish axe manufacturers. Now these companies mainly sell to people like us, so the market is microscopic, compared.
I doubt that it was a smart move from Gränsfors.
Did you read the link? Because thats exactly whats happening, in their own words.
"Since Wetterlings over the past ten years has faced decreased sales and insufficient profitability, a decision has been made to no longer manufacture axes under the Wetterlings brand. Instead Wetterlings forge will become an additional production site for Gränsfors Bruk."
Anyway, im no expert in this field and I'm sure you guys know better than me. So I will bow to your knowledge and stop werreting on.