Noticed how easy it is to start your own bushcraft business? You can't pick up a shooting publication these days without seeing someone new offering a course with suitably crusty looking chap blowing on his embers! Then there is the walk out our shop a Ray Mears clone offer care of helpful bushcrafter packages!
"A box of No.7's and something new for the weekend Sir? Perhaps this delightful micata handled knife, just like the great man uses, or an earthy New Zealand wool shirt? And don't forget our cool range of wide-brimmed hats just perfect for walking the dog."
The latter they never of course mention being useless if wishing to turn your head whilst driving a Land-Rover Defender!
That's progress and diversification for you I guess!