i've seen these advertised on the net for fourty quid,
i got one with a wilkinson sword badge and an orange tipped handle for 18 quid in homebase this afternoon 8-)
they also have the funky brush/bill hooks too. but at 25 quid you could get a real one from woodland organics. the more sensibly sized hatchets ( GB wildlife, size/weight ) are also going for 18 quid. not everyone's cup of tea, but they work right off the shelf, without the need for hours of expert reprofiling.
must have more toys!