I suppose your are right Jonathan.
Never the less - I am still curious to see who uses a knife marketed as a bushcraft knife. - not to start a fight or to be an ar$e with it all. - Just curious.
I have anA.Wright "Bushcraft Knife" - a review sample not one I bought...I think it is the only one I have actually to call itself a "bushcraft" knife - not a bad tool... 01 carbon, rosewood scales, leather sheath.... Woody clone - not bad fit and finish but with slightly uneven grinds - not too bad for under £100.
I prefer my home made jobs (again ...slightly uneven grinds but otherwise fine tools) and my homemade sheaths - but if I costed my time into their prices I would guess they cost a lot more than £100